5.+Testing,+Evaluating+and+Maintaining

//**5. Testing, Evaluating and Maintaining (30 marks) (H4.1) **//

//**i) ANALYSE how the designed multimedia system works (300 words)**//
  

The chosen multimedia system is a website that contains six (6) pages where customers can navigate their way through to access information about current and upcoming novels. The main objective of this site is to create awareness for the Bluebird Publishing agency so that interested customers can find information on the various genres and authors that the company is promoting. The website is organised in a way that customers can navigate straight to the section that interests them whether it is romance, mystery, humour or supernatural. Once the customer has come to this genre page, they have the opportunity to view images of novels, novel titles, authors, be able to read summaries on a range of books and in return make purchases.

Customers can also navigate to a review page that holds both written and video reviews of all sorts of books by BlueBird publishing. They can read both positive and negative reviews about a variety of books and be able to submit their own response by e-mailing it to the reviews department who will post it to the website. On both the home page and review page customers can join the Bluebird Publishing group on Facebook where they can view more reviews. These reviews can be commented on and discussed with other readers which can gain a much wider range of customers for BlueBird publishing agency as it promotes the agency much more effectively than posters on Sydney streets – the only promotional strategy the company used previously.

Different promotions would also be released on this page that customers could take advantage of when purchasing books from the site for example receiving discounts through when the customer uses promotional codes supplied by the BlueBird publishing agency.

//**ii) EVALUATE on how effective your designed multimedia system is. (200 words) **//

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The designed multimedia system is effective as it actively engages the target audience and offers an interactive website for all the participants to be involved in. The website is easy to navigate which targets those who are both computer savvy and those who are not. With links to facebook and the abilty to submit reviews this involves the customers and authors in the running of the site more and allows them to express opinions freely. The site is engaging to the audience and can be accessed by all participants at any time. Unlike the old system that was in place the companies advertising would only be seen by the participants when they passed the signs, however with this new website they can acces the data at their own leisure anytime they choose to. ======

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The multimedia system is an engaging interactive tool that will allow customers to communicate with each other using posts and reviews and comment about upcoming novels, read reviews on existing novels before deciding to purchase and discuss novels that have been read. The multimedia system also effectively uses multimedia such as text, audio, hypertext and images to engage and entertain the user as they navigate through the information BlueBird publishing has provided within the website about the company’s products. This effective design will aid in promotion of the website and in return gain more customers nationally. ======

//**iii) ASSESS ways on how to maintain the multimedia system. what improvements could you make to the designed system in the future? (200 words) **// There are many ways in which this multimedia system can be updated including updating the recommeded book lists on the website, adding specials to the homepage to entice customers to purchase from the site, addition or book reviews and the answering of emails from cutomers, updating the facebook page and responding to customers requests.

In the future this site can have a blog added directly to the page or an online forum in which the participants can directly converse with each other. An addition of a birthday club could be used as an incentive to the customers, meaning that if they have been registered for a certain period of time then in the month of their birthday they will recieve a gift voucher allowing them to receive a discount on one of the books that is up for sale on the site.

The addition of the online forum would allow the authors to read the reviews that are already listed by the customers and make comments on this and directly talk to the customers. As well as this, the authors could release specific promotional information to the registered customers. For example exclusive readings of nee release books or the dates for tours and book launches.

The site would need to be expanded to cater for a larger demographic, for example having more genres available for comment and review such as science fiction, fantasy etc. This would broaden the target market and give exposure to a new group of people.