1.+Understanding+the+Problem


 * **1. Understanding the problem (15 marks) (H1.1, H2.1) **

The participants for this multimedia system include:
 * // i) Given the problem, IDENTIFY the participants, data/information and information technology of the multimedia system that will be designed. //**
 * Book lovers - find out who stocks the book, to read reviews, blog their own reviews and order books online.
 * Suppliers/stockists - to view what's available, orders, upcoming novels and popularity of books.
 * Companies - sell direct to the public to retain profits.
 * Authors - read reviews from their readers and the opportunity to blog.

The data/information in this multimedia system include:
 * Pricing - online ordering (each book title will need to have its own code).
 * Book titles
 * Book authors
 * Members - incl. member ID numbers (can be used for a birthday club).
 * Promotional codes - for eg. discount voucher.

The information technology for this multimedia system include:
 * BlueBird Publishing Computer.
 * Barcode reader - to scan books when customers purchase.

//** ii) OUTLINE the aim and objective of the multimedia system and how it will help promote the BlueBird publishing agency (300 words). **// //** ﻿ **// The aim of the multimedia system is to create a sophisticated promotional strategy to advertise BlueBird's publishing agency novels and their published authors in the genres of romance, humour, supernatural and mystery. The objective is to create awareness for the company for interested customers if they would like to investigate further information on current novel listings, author information, summaries, excerpts, price, reviews and purchasing information. The multimedia system will help promote the agency by gaining more customers nationally and internationally and in return increase sales and profits. This strategy will also increase the popularity of the BlueBird agency name and possibly attract even more authors to sign up in the upcoming years. The use of a website as a multimedia system is versatile and can be viewed on any device with internet access for example; personal computer, iPad and iPhone, whereas the current promotional strategy that the company has, that is advertising using posters on Sydney streets. This type of promotional strategy is static and only people who only walk in the Sydney streets can only view the posters therefore only attracting a limited number of customers. Upcoming authors will also have a greater opportunity to get published with this new promotional strategy.

Another way it will aid in promotion for the user of this multimedia system includes having the opportunity to input their opinions and reviews on the novels that are currently offered on the system. This involves existing customers informing other customers who are new to the website who are interested in purchasing a novel from BlueBird publishing to read existing reviews and make a judgement about purchasing the novel they are interested in before committing to a payment. The type of promotional strategy delivers assurance that the customer will be pleased with the product they purchase. ||